What does “link in bio” mean on social media?

“Link in bio” on social media refers to the clickable URL that users place in the bio (short for biography) section of their profile. Since many platforms like Instagram and TikTok limit clickable links in posts or comments, creators often direct followers to the “link in bio” to access:

  • 🌐 Their website or blog

  • 🛍️ Online store or product page

  • 🎥 YouTube videos or podcasts

  • 📅 Event registrations or portfolios

  • 🌟 All important links consolidated via tools like xplor.bio

It’s a simple way to drive traffic from social profiles to other key destinations online. Would you like help writing your own “link in bio” call-to-action?

More than a link in bio. It’s your digital identity.